By Deanna I. Howes, Director of Communications, AJCU
Nearly two years have passed since members of the AJCU Marketing & Communications Network met at Loyola University Maryland to plan a collaborative advertising campaign in conjunction with Pope Francis’ first visit to the United States later that fall. Since then, we have met again at Xavier University and Creighton University to discuss ways that our network could build upon the 2015 Pope Francis / Jesuit Educated campaign and continue to promote Jesuit higher education through social media and other creative platforms.
At the request of the AJCU Board of Directors (the presidents of the nation's 28 Jesuit colleges and universities), we are developing a video and social media campaign that will promote Jesuit colleges and universities to high school students and their parents. This video will include students from our schools, many of whom will be in Washington, D.C. this summer for the National Jesuit Student Leadership Conference at Georgetown University. We are excited to begin working on this production and including our colleagues from the Jesuit Excellence Tour (JET) program as our collaborators. We anticipate a release date of spring 2018, which will reach future college graduates from the classes entering freshman year in 2018 and 2019.
In this issue of Connections, you will learn about new advertising campaigns and creative programs that Jesuit colleges and universities have created to share their mission and identity with a broader audience. From Le Moyne College’s new slogan, ‘Greatness meets Goodness,’ to the University of San Francisco’s Go Move fitness challenge for Jesuit colleges and universities, incredible work is being done on our campuses to celebrate and promote our shared mission and identity.
Although this is our last issue of Connections for the academic year, we will continue to keep you informed on the latest news from Jesuit colleges and universities over the summer through our weekly e-newsletter, AJCU Higher Ed News. Connections will return in September with an issue that will highlight creative ways that our institutions serve adult learners and under-served populations. If there is a topic that you would like to see covered in Connections next year, please let me know! You can feel free to write to me at firstname.lastname@example.org or give me a call at (202) 862-9893.
As always, thank you for your support of AJCU and our mission to serve our nation’s Jesuit colleges and universities. We wish you a wonderful and relaxing summer!